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Our guidelines for designing a great brochure


Designing a brochure or any marketing literature for that matter, is not just a case of offering the client whatever comes into our heads relying mostly on guess work, there is a process we follow and some basic design rules that we always try to adhere to. Experience has taught us that to achieve the best results a number of important guidelines need to be followed:

1. Images and Copy The design should be image heavy with copy used for essential information only, and aimed specifically at the target audience. All grammar should be correct and checked for spelling errors and typo’s.

2. Typeface The choice of typeface is really important, it should be easy to scan and should be in tune with the subject of the brochure. As a rule, it is better to keep to two styles, one for the main body copy and another, preferably from the same font family for headings and sub-headings. The size of body copy should always be in the range of 9 or 10 point.

3. Images / Photographs All images should be hi-res and be relevant to the subject. They should not be too dark or light and have good contrast. The position of the images must be planned to fit with the copy. Varying the size of images across the pages provides more visual interest, with the most striking and dynamic images always largest.

4. Layout The use of white space on a page creates a clean look without clutter. If possible all text should be kept to a minimum and not set in over-long paragraphs, the use of text in list format will create a neater appearance. Images should be well placed and there should not be too many on a page. Other design elements such as lines, shapes, watermarks, blocks of colour and other icons should be used minimally.

5. Colour The colour choice of a brochure is very important. In most cases, it will have some visual link to the brand colours of the organization. But in general, colour clashes should be avoided and there should be a harmony between colours of text and other icons with the images. Black is the traditional choice for text, but often using a dark grey will look better and not appear as harsh.

Don't hesitate to contact us

We offer a complete service from the client brief with artwork/photography, print management, website design and development right through to search engine optimisation. Find out how JKT can help your business over the phone, through email or by nipping in for a coffee!

  JKT Graphic Design Limited, Harewood House, Union Road,
The Valley, Bolton, BL2 2HE

email  info@jktdesign.co.uk


phone  T: 01204 395157 F: 01204 370925


clock  Calling Hours: 9am-5pm Mon-Fri

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