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The Fascinating World Of The Typeface

At JKT we use a whole variety of typefaces and we have a font library of many thousands we can choose from. Choosing the right typeface for a design is vitally important and we believe we have somewhat of a sixth sense when it comes to the right selection, born mostly out of experience and knowledge. Like many, we often choose the ‘classic’ fonts that have been around for many years and consistently appear in all areas of design and print. Fonts such as Helvetica, Gill Sans and Futura are timeless designs that have become iconic in stature. But just how long have some of these famous typefaces been around and who was behind them?

Here are some facts about 5 well known typefaces:


Helvetica

This is possibly the most well used and recognizable typeface in the world and wa>s originally designed in 1957 by two Swiss designers Max Miedinger and Eduard Hoffman. The name Helvetica is Latin, the Swiss Confederation (Switzerland) in Latin is Confoederatio Helvetica (CH)-and that is where the name is derived from.


Gill Sans

Originally designed in 1926 by English designer Eric Gill, who was also an eminent sculptor and stone carver. Gill Sans was based on the typeface devised for the London Underground map and signs which Eric Gill had previously been working on with designer Edward Johnston.

News Gothic

Designed way back in 1908 by prolific American designer Morris Fuller Benton. He created a number of famous typefaces with the word gothic in the title, such as Franklin Gothic and Alternate Gothic. In all he designed over 220 typefaces in his career, many still widely used today.

Optima

German designer Hermann Zapf created Optima in 1952. His inspiration came from a trip to Florence in 1950 where he studied the inscriptions at the Basilica di Santa Croce. He sketched his initial ideas for the style of the font on the back of a 1000 lira bank note!

Futura

A very well used typeface that has been used by many large businesses in their literature and advertising including Royal Dutch Shell, Volkswagen and Ikea. It was designed by a German called Paul Renner in 1927. It is a typically German font, clean and efficient with a regular geometric appearance.

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We offer a complete service from the client brief with artwork/photography, print management, website design and development right through to search engine optimisation. Find out how JKT can help your business over the phone, through email or by nipping in for a coffee!

  JKT Graphic Design Limited, Harewood House, Union Road,
The Valley, Bolton, BL2 2HE

email  info@jktdesign.co.uk


phone  T: 01204 395157 F: 01204 370925


clock  Calling Hours: 9am-5pm Mon-Fri

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